“What is the price of five sparrows—two copper coins? Yet God does not forget a single one of them. And the very hairs on your head are all numbered. So don’t be afraid; you are more valuable to God than a whole flock of sparrows. Luke 12:6-7(NLT)
If you have a Facebook account you have participated in facial recognition technology! Every time you upload a picture with a person’s face as part of the image, those little boxes show up and encourage you to “tag” (identify) the person. With the number of “selfies” taken and uploaded these days, Facebook alone must have a database of images, names and what color eyeshade sells best about as big as three universes!
According to a report on the website of Interesting Engineering, facial recognition technology is a favorite of marketing firms. Retailers want to track your information so they can send you offers on special deals (as well as identifying potential criminals!).
Privacy issues are a big concern with some groups who understand that the private information of people ought to be kept that way, unless you give your permission. Some of the possible abuses of information are suggested by the article:
One of the biggest worries of the privacy groups against the technology is that people could be profiled and targeted. One company who has used facial recognition is Facebook and they have used it for categorizing and identifying pictures. Therefore they know which products people look at when they are online as they scan the cookies which come from the websites of retailers. They then use this information to send you product ads. Another worry is hacking. Passwords and credit card numbers can easily be changed but you cannot change your face if it has been scanned. The privacy groups say that categorizing people based on their face is invasive, even if that person isn’t named.
I’m a little uneasy with giving out too much personal information. I tend to make my passwords and personal identification numbers long and complicated to protect against hackers and other bad guys.
The “point” of all this security and watchdog guard duty over the big bad marketers and government intrusion into our privacy, is because we want to protect our property; we want to hold onto that which belongs to us!
Which brings me to the point of today’s devotion: so does God!
Jesus said God knows the hair count on your head, and that suggests our God is into much more than facial recognition technology; it tells us He knows all about us, and cares what happens.
And He cares for a reason bigger than that he wants to know what shampoo we use, or what kind of car we want to drive. God is not into selling us anything; He cares that we should get to enjoy eternity living in His eternal paradise called heaven.
And he cares that we have a fulfilled and meaningful life with purpose during these few short years we walk here on the dust of planet earth.
He cares, and he has tagged us as friends.
I no longer call you slaves, because a master doesn’t confide in his slaves. Now you are my friends, since I have told you everything the Father told me. John 15:15(NLT)
So the question today isn’t what’s in your wallet from the marketers at Capital One™.
The question today is Who’s in your heart, from the God, Creator and Sustainer and Lover of your soul!